Customer Research
Turn interviews, tickets, and reviews into usable insight.
Marketing foundations
Six practical skills for understanding customers, positioning a product, planning content, writing pages, improving conversion, and auditing SEO.
About this collection
This collection follows the evidence before the tactics. Begin with customer language, establish the product story, build a content plan, write the page, improve its conversion path, and check whether search engines can discover it.
Skills in this collection
Product Marketing
Build the narrative and launch plan around real customer needs.
Content Strategy
Connect business goals to topics, clusters, and an editorial calendar.
Copywriting
Translate research and positioning into clear conversion copy.
Conversion Rate Optimization
Find friction and prioritize evidence-backed experiments.
SEO Audit
Diagnose technical, on-page, and content visibility problems.
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