Marketing foundations
Marketing · 6 skills
Customer Research
Turn interviews, support tickets, and reviews into usable customer insight.
By Corey Haines
Install
npx skills@latest add coreyhaines31/marketingskills --skill=customer-researchWhat it does
Customer Research mines raw customer language for jobs, pains, objections, triggers, and patterns that can inform positioning, copy, and product decisions.
Use it when
- You have qualitative customer evidence but no clear synthesis.
- Marketing decisions need language grounded in real customer conversations.
Probably not for: Inventing personas when there is no customer evidence to analyze.
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In these collections
Related skills
Product Marketing
Develop positioning, launch tiers, and a narrative the sales team can repeat.
Copywriting
Write clear, conversion-focused copy for landing, home, and pricing pages.