From rough idea to finished work
Planning & execution · 3 skills
Art Direct
Turn source material or a rough visual idea into three distinct Midjourney directions and copy-ready prompts.
By Luke Toledo
What it does
Art Direct turns source material or an unclear visual goal into three meaningfully different creative directions, then translates the chosen direction into copy-ready Midjourney prompts.
Use it when
- A brief or product needs a visual concept before production starts.
- You have references but need to separate content, style, and subject identity.
- You want several distinct directions instead of minor variations on one idea.
Probably not for: Generating finished artwork without first deciding what the visual must communicate.
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