From rough idea to finished work

Planning & execution3 skills

Three skills for deciding what matters, mapping uncertain work, and giving the result a clear visual direction.

Geometric artwork for Check

About this collection

Use these skills as a compact path through early uncertainty. Start by deciding whether the idea deserves work, map the route when the work is complex, then turn the visual brief into concrete directions.

Skills in this collection

  1. 01 · Choose the moveBy Luke Toledo

    Check

    Decide whether the idea should be executed now, ticketed, killed, or deferred.

  2. 02 · Map the routeBy Matt Pocock

    Wayfinder

    Turn a large, ambiguous effort into a sequence of decisions you can settle.

  3. 03 · Set the directionBy Luke Toledo

    Art Direct

    Translate the brief into distinct visual directions and prompts worth testing.

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