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Decide whether the idea should be executed now, ticketed, killed, or deferred.
Three skills for deciding what matters, mapping uncertain work, and giving the result a clear visual direction.

Use these skills as a compact path through early uncertainty. Start by deciding whether the idea deserves work, map the route when the work is complex, then turn the visual brief into concrete directions.
Decide whether the idea should be executed now, ticketed, killed, or deferred.
Turn a large, ambiguous effort into a sequence of decisions you can settle.
Translate the brief into distinct visual directions and prompts worth testing.
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